Physique is the recognizable, physical aspect of our brand.
- The graphical aspects of our logo including color, fonts, packaging and all related concepts reflects our recognizable brand and strong physiques.
Personality is BURG GERMANY brand’s character.
- It’s how our brand communicates with the outside world. Our writing style or voice, design style, color scheme, clearly shows our brand character, ” Strong, Trustful, Quality and secure business.”
Culture is the value system and basic principles on which BURG GERMANY bases its behavior.
- There is an intimate connection between our brand’s culture and its organization. Our culture is based around sharing the best quality and value for everyone.
Relationship between our customers that BURG GERMANY symbolizes.
- Our brand symbolizes an equal and friendly relationship among people those who are looking for strong products with high quality with great values.
Reflection of the consumer; in other words, our most stereotypical buyer.
- Our company have multiple buyer personas, this is the “top” type of buyer. No matter you are an automobile enthusiast or just a consumer, a technician or just a dealer. In other words, our target audience is much broader than we think and we reflect much wider range of customers.